The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Year

• Year

  2026

• 2026

2026

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Discipline

• Discipline

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• Brand-Side / In-House
• IP & Product Design

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Award

• Award

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• Best of Discipline Pencil
• Gold Pencil
• Bronze Pencil

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Year

2026

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• Year

  2026

• 2026

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One Show
Most Awarded Work Rankings

 

LEGO SMART Play

Client

Title

Category

Award

Points

LEGO® SMART Play™ Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge Client: The LEGO Group Category: Best of Brand-Side / In-House Points: 90.0

LEGO® SMART Play™ Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge Client: The LEGO Group Category: Products Points: 45.0

LEGO® SMART Play™ Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge Client: The LEGO Group Category: In-Market / Physical Product Points: 9.0

Client:
The LEGO Group

Title:
LEGO® SMART Play™

Category:
Best of Brand-Side / In-House

Award:
2026 Brand-Side / In-House Best of Discipline Pencil

Points:
90.0

Client:
The LEGO Group

Title:
LEGO® SMART Play™

Category:
Products

Award:
2026 Brand-Side / In-House Gold Pencil

Points:
45.0

Client:
The LEGO Group

Title:
LEGO® SMART Play™

Category:
In-Market / Physical Product

Award:
2026 IP & Product Design Bronze Pencil

Points:
9.0